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#Samsung 3dtv 2d to 3d conversion tv
I want our fan viewership to feel they are getting a true 3D experience without getting ripped off."īut DirecTV says that if the 2D-to-3D conversion could pass the Technicolor 3D certification branded "Technicolor Certifi3D" that evaluates each shot against a set of objective criteria for stereographic reproduction, including a 15-point quality checklist, the result could be deemed acceptable.ĭoes that mean we could potentially see legacy TV episodics like "Bonanza" in 3D? One of the great advantages of classic TV shows is that, unlike the fast-cut style of more recent shows like "CSI" or "Prime Suspect," their relatively leisurely editorial pace lends itself more directly to convincing 2D-to-3D conversion. "But the longer explanation is that the conversion we have seen so far has not been that great unless we spend the enormous amounts of money that feature films can afford.
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"The short answer is 'yes,'" Long replied. So the question arises: Would DirecTV be interested if the programs could be converted to 3D to fill their programming needs? We've been aggressive, but original 3D production can be expensive so we've been caught between a rock and a hard place."īut American TV has a huge legacy of popular episodic shows in 2D. So we started filling in with live music events that we could shoot ourselves, and sports events like the 'Bull Riding Championships' we presented in November. "But then we tried to find other original content that had been shot in 3D and found that often the fledgling 3D productions were not up to our standard. Protected by both international and US patents, the technology is compatible with the most widely-used 3D formats supported under HDMI 1.4a, such as side-by-side (SbS), top-and-bottom (TaB) and checkerboard.But what are we going to watch on those multi-dimensional screens? "When we started 24/7 3D broadcasting one and a half years ago on our 3D channel, n3D, we began with large event productions, which is what we thought audiences would like," said Chris Long, senior vice president of entertainment and production at DirecTV Entertainment who oversees all original content and sports production. The proprietary S2D Switch from Sensio allows users to switch between different 3-dimensional viewing modes, or convert a 3D feed to a 2D picture. Routhier advised that the signing of this agreement is expected to make a huge difference in the negotiations that are currently ongoing with other 3DTV manufacturers that have been considering whether or not to fit the S2D Switch in their extra-dimensional offerings.
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He added that the value of its S2D Switch patent and its overall patent portfolio has now been considerably improved by reaching a deal with the world’s leading 3D TV maker. The Seoul-based conglomerate also confirmed that users around the world will be able to benefit from the continued use of the Sensio S2D Switch technology in its 3D-enabled televisions.Īccording to Sensio’s CEO and president Nicholas Routhier, the signing of this latest agreement – combined with the licensing of other manufacturers in 2011 – means that the company has achieved another significant milestone, proving the worth of its S2D Switch patent licensing strategy. Samsung licenses 3D-to-2D conversion tech from SensioĪ Samsung official said that the company has the greatest respect for the intellectual property rights of Sensio Technologies, and that it values the mutually beneficial relationship they are building. Both companies chose not to disclose the financial details of the reached agreement. The deal will allow the Korean TV manufacturer to implement Sensio’s patented S2D Switch innovation – which among other things includes 3D-to-2D conversion – on its 3D-capable HDTV displays.
#Samsung 3dtv 2d to 3d conversion license
Samsung Electronics this week announced that it has signed a patent license agreement with 3D image processing specialist Sensio Technologies over the latter’s S2D Switch technology.